The Academy
Never Stop Developing Feel.
Continue developing your feel through exclusive monthly training, live Q&A sessions, downloadable resources, and practical guidance from Sal.
Membership starts at
$19.99/month
Everything included with your membership:
- New training videos every month
- Full horse demonstrations
- Monthly live Q&A with Sal
- Downloadable resources & guides
- Members-only learning library
Choose the learning experience that's right for you.
Whether you're looking for ongoing education or personalized guidance, there's a path designed to help you and your horse grow together.
Join The AcademyDeveloping Takes More Than
a Single Lesson.
Your relationship with your horse changes every day. Their movement, comfort, balance, and responses are constantly giving you information.
Keep Learning. Keep Noticing. Keep Developing.
The Academy gives you an ongoing way to develop your ability to notice, understand, and respond to those subtle changes — with practical instruction from Sal you can return to month after month.
The Academy
For horse owners who want to keep developing feel, understanding, and connection with their horse.
$19.99/month
- Full learning library
- Two new training lessons every month
- Monthly live Q&A with Sal
- Downloadable member resources
- Ongoing access to the Academy library
Premium Coaching
⭐ MOST POPULAR
Personalized guidance for you and your horse.
$149/month
For riders who want personalized feedback and guidance from Sal.
- One 30-minute private consultation each month
- Personalized video review of your horse
- Priority email support
Inside The Academy
Practical education to help you see, feel, and understand your horse more deeply.
Developing Feel
Learn to recognize the subtle physical and behavioral cues your horse is giving you — and develop your ability to respond.
Horse & Human Partnership
Build a deeper understanding of how communication, awareness, and your own actions influence your horse.
Movement & Biomechanics
Explore how your horse moves, where tension and imbalance can develop, and what you can learn by paying attention.
Horse Wellness & Comfort
Develop a better awareness of changes in your horse's comfort, movement, and overall wellbeing.
Practical Application
Take what you learn beyond the screen. Explore how Sal's approach can be applied to your own horse through observation, hands-on practice, and thoughtful attention to movement and response.
A Look Inside The Academy
Hear directly from Sal about why he created The Academy and what you can expect as a member.
Who It's For
You don't need to be a professional rider, massage therapist, or experienced horse person to join The Academy. If you're curious about your horse and willing to keep learning, you're welcome here.
FOR THE
PROFESSIONAL
You're looking to deepen your perspective and add another layer to your work with horses.
FOR THE CURIOUS OWNER
You want to better understand what your horse is communicating through movement, comfort, and behavior.
FOR THE
DEVELOPING
RIDER
You want to deepen your feel and understanding between lessons.
Sal's approach helped me recognize small problems before they became larger soundness issues while building a deeper partnership with my horse.
—Christy Cullen, DVM & Adult Amateur Competitor
Sal possesses an uncanny feel that allows him to sense the subtlest cues from the horse.
— Jacqueline Toher
Professional Trainer, Elegante Sporthorses
He's very dedicated to his job and works harder than any massage therapist I've ever seen.
— Jane Hannigan, Grand Prix Rider
Frequently Asked Questions
Is The Academy for beginners?
How much time should I expect to spend in The Academy each month?
I'm not a massage therapist. Is The Academy still for me?
Can I cancel my membership at any time?
What if I don't currently own a horse?
"Your horse has been communicating with you all along. Developing feel is learning how to listen."
— Sal
Join hundreds of horse owners developing the feel to better understand movement, comfort, and communication.
Take the next step in your horse's wellness journey with expert guidance from Sal.
Join The Academy